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A statistic study shows that 50% of the advertising will bring in 90% of the business.

But unfortunately, no one can find out which 50% of it is working.

We, agents, are advertising ourselves to the public, to people around us. We advertise through namecards, through referral, through getting in touch with people, through newspapers and even through internet.

But we do not know which % of it will help bring in new businesses.

We just have to do our best, not missing up any chances to advertise ourselves.