Call reluctance

One of the major problem faced by life insurance agents is call reluctance, that agents feel do not want to go out to see prospects, feel safe in their "comfort zone". One obvious sign of call reluctance is having most of the time spent in the office dealing with paperwork & computer.

It can be for new agents, even 10 yrs or 20 yrs old agent.

We need to be alert of it and confront it.

Call reluctance is also viewed as "fear of self-promotion". Some salespeople see self-promotion as unprofessional hustling. We have a responsibility to offer our services to as many people as possible. If we have confidence in our company's products, we can say,"They lack of interest is their loss."